INGENIA
Share a new brand and vision for a group of companies across Mauritius and Africa
The client came to us with a beautiful new logo and brand design for a company and brand that had existed for over 50 years in Mauritius as The Mauritius Chemical and Fertilizer Industry Limited (MCFI). Our challenge was to share the new vision and brand identity that went beyond the original business - with a new brand film, animation style and various social media pieces. The business works across many industries, and needed a vision to get everyone from current employees, business stakeholders and even government to buy into this new, challenging, exciting vision.
We started, as we always do, by listening and doing research. Working very closely with their design agency in Mauritius, we created a brand film that captured the spirit of this new brand without throwing away any of the brand equity that had been built over 50 years.
The result was a huge buy-in from all parties and a new excitement about the evolution of their purpose. The new clean and modern brand feeling now follows every project that they embark on. This project was a great challenge and very rewarding.
"Share a new brand and vision for a group of companies across Mauritius and Africa"